Chinese entertainment: What's wrong with actresses wanting to improve?

Chapter 558 Mobile Game Market

May 25th, 10:00 AM.

Fu Yibai was sitting in his office reviewing the progress report of the condensed version of "The Wandering Earth" when Zhang Xinyu knocked on the door.

"President Fu, President Liu Siyuan has arrived."

"Let him in."

When Liu Siyuan pushed open the door, he was carrying a silver metal combination lock suitcase.

"Mr. Fu, here's the engineering prototype of the Nebula X4."

He placed the combination lock on his desk, turned the dial, and the lid clicked open.

There were three cell phones lying inside.

Fu Yibai picked up one of them.

The body is almost one millimeter thinner than the Nebula X3, and the frame has been changed from aluminum alloy to titanium alloy, making it lighter.

"The screen is 5.0 inches with a resolution of 1280x720 and a pixel density of nearly 300."

This screen uses Sharp's IGZO technology, which offers significantly better color reproduction and power consumption control compared to the previous generation of LCD screens.

Liu Siyuan took a parameter table out of his briefcase and placed it on the table.

Fu Yibai swiped his finger across the screen twice; he didn't think there was any difference between it and the X3.

"Qualcomm Snapdragon S4 Pro, quad-core 1.5GHz."

This chip was just put into mass production by Qualcomm last month, and we got it at a very attractive price.

It has 2GB of RAM and comes in two storage versions: 32GB and 64GB.

Liu Siyuan turned to the second page of the parameter table.

"The battery capacity is 2500 mAh, which is 25% more than that of the X3."

Combined with the power efficiency of the IGZO screen, battery life can last up to a day and a half under normal use.

"The rear camera is 1200 megapixels and uses Sony's Exmor RS stacked sensor, with added optical image stabilization and phase detection autofocus module."

500-megapixel front camera.

Additionally, a beauty filter feature has been added that female users might find interesting.

Liu Siyuan opened the camera app, switched to the front camera, and found a new "Beauty" option in the settings menu, which allows her to adjust the degree of skin smoothing, whitening, and face slimming.

"You guys really know how to grasp the needs of female users," Fu Yibai said with a smile.

"It was suggested by the marketing department."

The percentage of female users in the X series has been steadily increasing.

Fu Yibai put his phone back in the box and leaned back in his chair. "How are the X3 sales?"

"As of last month, the X3's cumulative sales across all channels exceeded four million units, achieving an 18% market share in the three to four thousand yuan price range."

The Starry series has maintained a stable 12% market share in the sub-1000 yuan smartphone market.

Liu Siyuan closed the parameter table.

Fu Yibai nodded.

"What about the cost and pricing of the X4?"

"The material cost for the 32G version is around 1200, and for the 64G version it is 1700."

Regarding pricing, my suggestion is 3999 for the 32GB version and 4666 for the 64GB version.

Maintaining Star Technology's consistent positioning of high cost-performance, and widening the price gap with Apple and Samsung.

"OK."

Fu Yibai stood up, took a prototype from the briefcase, and put it into his drawer.

I'll keep this one for a few days.

The marketing department will fully cooperate with you regarding the press conference. If you need any resources, just contact General Manager Zhao for approval.

"clear.

"Mr. Fu, I'll head back now. I still have a batch of production machines to oversee testing in Xiamen."

Liu Siyuan closed the briefcase, picked it up, and left the office.

At 2 PM, Fu Yibai took the elevator down to the 16th floor to find Liu Yongqiang.

Liu Yongqiang's office door was open.

Fu Yibai knocked on the door frame, and Liu Yongqiang looked up from behind the computer screen.

"Mr. Fu."

He put down the mouse and stood up.

"Sit down, no need to get up."

Fu Yibai sat down in the chair opposite him.

"Let's talk about the new project."

"A new project? Mr. Fu, have you come up with any good ideas this time?"

Liu Yongqiang was pleasantly surprised, after all, Xingmeng Digital Entertainment's three most profitable products were inspired by Fu Yibai.

"But it's not exactly a good inspiration either."

It's a mobile game.

"Mobile games?"

"Yes, what are your thoughts on the future of the mobile game market?"

Liu Yongqiang paused for a moment, then immediately replied.

"Actually, I have been paying attention to this information in the past two years."

I believe the mobile game market will experience explosive growth in the future, especially with the improvement of smartphone hardware performance and the popularization of mobile networks.

Lightweight games like Angry Birds and Fruit Ninja have now proven the potential of mobile platforms.

But I think the real opportunity lies in hardcore mobile games.

Products that offer immersive experiences, social interaction, and long-term sustainability.

Fu Yibai nodded in satisfaction.

Liu Yongqiang's words were almost entirely consistent with his assessment of the market.

In the years before his rebirth, the mobile game market experienced explosive growth along this path.

Lightweight games open up the market, hardcore games reap user rewards, and social and competitive products ultimately become the core engine of cash flow.

You're right.

Therefore, I want Xingmeng Digital Entertainment to officially establish a mobile game development division starting now.

This isn't a small-scale trial; it's being developed as a core business line for the company's future.

"Understood, I will immediately organize a team and establish a mobile game development department."